A brainstorming session will bring together as a working group all those who may have a creative input in shaping the content and design structure for the program. Possible models and approaches to program design will be discussed and eventually one approach will be favoured for further design work. The group needs to discuss the audience for the program and their needs, as a step towards modelling the end-user. From the final report of the working group, a model will be flowcharted, revised and a storyboard for production will then be produced.