The Content Specialist
The role of the content specialist
The role of the content specialist may vary between projects. For instance, the content specialist may be asked to provide scripts of certain lengths under various headings. In that case, their role may overlap with that of the copywriter but, at the end of the day, what they have written should be reviewed by an experienced screen copywriter/editor.
A content specialist should be used in content testing, also.
Personal Skills and Qualities of the Content specialist
Apart from being knowledgeable in their field, the content specialist should have a sympathetic understanding of the capabilities of the medium, multimedia.